A venture studio creating tech-for-good startups
Good add Ventures is a startup venture studio. We partner with founders to build world changing, breakout companies that leave a positive mark on the world.
Engineered to enhance human well-being
We operate on one uncompromising belief: technology must serve humanity, not exploit it.
The modern digital landscape is broken. Algorithmic noise, burnout, disconnection, and the erosion of truth and reality have become the norm. Attention is broken into micro-interactions and harvested for profit. We are building the fix.
We don’t just fund companies; we create purpose-driven startups from concept to scale. Our mission is to engineer solutions that enhance human well-being, not harvest it.
What we’ve built
We have selected the following three startups from our ‘ideas pool’ to actively work on:
Restorative rest
Combating the burnout epidemic by making effective power naps accessible to everyone, anywhere.
Status: In Development
The real social network
Reversing digital disconnection by translating social intention into real-world gatherings. No feeds. No likes. Just connection.
Status: In Development
Pure direct communication
A decentralised communications platform where brands own their audience and users enjoy content with zero ads and zero algorithmic noise.
Follow our journey
Step inside the real journey of building a venture studio with our new series of video podcasts. No script, no filters; just the work.
Follow Stephen Gray and the advisory board as they transform bold ideas into scalable ventures that solve real world problems, seize market opportunities, and deliver lasting impact with sustainable returns.
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